Client & Designer, a love story.

I've recently been asked to create logo options for a new dessert-centric venture that will cater to young, active adults. The name of this business specifies a theme that allows for endless metaphors; a dream for any thoughtful graphic designer. I dove into this project with my typical zeal. I over delivered with 10 solid ideas... any one of which were either ready to go or very close to being fully formed. The nature of the relationship required that I send the ideas to the client and wait for their feedback. Unusual but necessary.

The response came back as a JPG. Well, I say JPG. I mean, horrific example of pandering design. It was something they had found via a google image search. It was styled after a vintage, hand painted sign from their youth.

I had to tell the truth. It's a very real, and often hard truth the get across. The notion that I'm not designing for their sensibilities. I'm designing for their customer base... their target market. Which happened to be profiled as a tech savvy customer that is inundated with all things hipster and vintage. To stand out, their business needed to, you know... stand out.

This is still in progress, but rest assured I will let you know how it plays out. The Client/Designer relationship is a never-ending journey marked with wins and losses.

I'll always hold out for the real thing.