GRAPHIC DESIGN // BRAND CONSULTATION // Senior Designer at Sundaram.
The initial logo ideas presented.
Creating for creatives is always an exciting challenge. It was no different for Spring Architects. They wanted a monogram that reflected architecture, movement and alluded to the partnership of opposite personalities. The simplicity of the initial idea was established early on in the process but required a few iterations to get it just right. The weight of the strokes is precise, consistent and in keeping with rigorous architectural plans. The colors reflect the firm’s commitment to creating sustainable, environmentally friendly buildings.