Local Night for Local People is a weekend-long free series of shows highlighting Austin based musicians. The producers of this annual event wanted collateral to promote the weekend throughout the year. T-shirts, posters, buttons and artwork were created as giveaways and sellable merchandise. We created a series 'mascots' by focusing on animals, natural phenomenon and objects associated with after-dark activity. The idea was to keep this event on the mind of music lovers and build anticipation.