GRAPHIC DESIGN // BRAND CONSULTATION // Senior Designer at Sundaram.
Creating for creatives is always an exciting challenge. It was no different for Spring Architects. The clients asked for a monogram that reflected architecture, movement and alluded to the partnership of opposite personalities. The simplicity of the initial idea was established early on in the process but required a few iterations to get it just right. The weight of the strokes is precise, consistent and in keeping with rigorous architectural plans. The colors reflect the firm’s commitment to creating sustainable, environmentally friendly buildings.
I'm showing you the first draft logo ideas and the subsequent chosen logo. So you can get a sense of the number of ideas and drafts we try before arriving at a final concept.